Bella in the news

Viðskiptablaðið covers the open event on 1 October by Reykjavik Fintech, Fjármálakastið and Bella Books on automation in bookkeeping. Erla Símonardóttir talked about how bookkeepers have received Bella, and Jói Sigurðsson showed how the system works and how it keeps data secure and traceable.

Erla Símonardóttir and Jói Sigurðsson presented Bella Books at the Accounting, Controlling & Finance Summit in Düsseldorf, with a booth in the startup area and a presentation on stage. The trip brought good connections with accounting firms, potential partners and companies in Germany.

Bella is now listed on Lausnatorg, the marketplace where dk users find solutions that connect to and support dk. The goal: less manual work, simpler review and more efficient invoice processing for Icelandic companies.

Iceland's ambassador to Germany, Auðunn Atlason, hosted a reception at the Nordic Embassies in Berlin during the E-Rechnungs-Gipfel. Jói Sigurðsson gave the talk “How can Europe trust AI in Finance workflows?” on data sovereignty, automation, human control and the EU AI Act. Many thanks to Ambassador Auðunn Atlason for receiving us.

Bella Books' first real step into the German market: a booth at the E-Rechnungs-Gipfel in Berlin, 22–24 June, and conversations across the e-invoicing, accounting, tax and technology ecosystem.

Bella Books took part in Slush 2025, Europe's largest startup conference, and presented its AI bookkeeping solution to investors and founders from around the world.

Erla Símonardóttir, co-founder of Bella Books, in a 6:46-minute radio interview on Bylgjan about how Bella automates bookkeeping.

An in-depth interview by Rakel Sveinsdóttir with Erla Símonardóttir about Bella Books and how AI can save bookkeepers full workdays.

KLAK – Icelandic Startups introduces the ten teams taking part in Startup SuperNova 2025, including Bella Books with its AI bookkeeping solution.